With top-tier speakers, family-friendly fun for all ages and the world’s most innovative product lineup to learn about, the 2025 Breakthrough to Excellence energized Meristem Crop Performance® dealer partners. Click here for a recap: https://youtu.be/kKyn2utmbTI?si=oVPUU5BLU8DSq1F7.
Held at the beautiful Lake Lawn Resort in Delavan, Wisconsin, July 30 to Aug. 1, 2025, the luau-themed Breakthrough to Excellence showcased Meristem innovation and set the stage to implement real, meaningful change across the spectrum of U.S. row-crop production.
“Our mission is bringing more bushels for less to America’s farmers,” said Mitch Eviston, founder and CEO of Meristem. “And that takes more than just great products — it takes top-notch knowledge and a positive, can-do attitude. We want our dealer partners to be a source of it all.”
The new, blue formulation of Upshift® C Plus was announced leading up to the event (https://meristemag.com/newsroom/meristem-launches-upshift-c-plus-concentrated-starter-system/) to add another powerful biological tool to Meristem’s product portfolio.
In addition, Meristem announced the new 4,000 milliliter Bio-Capsule for compatibility with totes featuring Cycle-Strike® LR designed to work seamlessly with Excavator™ AMS for residue management (https://www.facebook.com/meristemag/videos/1027023139506624).
Attendees got the chance to listen in as global agricultural advisor Kevin Van Trump analyzed key drivers of the U.S. agricultural economy, joined by Mark Purdy (Meristem), Ambassador Gregg Doud, Mark Schweitzer (ADM Retired), and Brian Kearney (Farmland Stock Exchange).
Of key emphasis was Meristem’s patented Bio-Capsule™ Technology that turns the planter’s seed meter into a seed treater (https://www.youtube.com/watch?v=iYJbsia33yU) the BioDefense Revolution (https://www.youtube.com/watch?v=0h0Q-iAC1oc&t=18s at the 14:15 mark) and a first look at the 2026 product portfolio that will put this innovative approach into practice on farms.
In addition, attendees visited local field plots and learned about University of Illinois research efforts to drive higher yields with Dr. Fred Below and Dr. Connor Sible (https://www.youtube.com/watch?v=rSGUP0kIBJw&t=25s).
Interview at Breakthrough to Excellence with Dr. Fred Below, University of Illinois
Interview at Breakthrough to Excellence with Dr. Connor Sible, University of Illinois
Interview at Breakthrough to Excellence with Meristem founder and CEO Mitch Eviston
Interview at Breakthrough to Excellence with Meristem President and CMO Rob McClelland on the release of Upshift C Plus
Interview at Breakthrough to Excellence with ag analyst Kevin Van Trump
For more programming and presentations from this year’s Breakthrough to Excellence, visit https://www.youtube.com/@meristemag/videos.
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