Breakthrough to Excellence is a must-attend event for Meristem® dealer partners around the country
With top-tier speakers, family-friendly fun for all ages and the world’s most innovative product lineup to learn about, Breakthrough to Excellence is a must-attend event for Meristem Crop Performance® dealer partners and prospective dealers around the country. Click here for more: Breakthrough to Excellence 2025: Register Now!
Held at the beautiful Lake Lawn Resort in Delavan, Wisconsin, July 30 to Aug. 1, 2025, Breakthrough to Excellence is designed to empower dealer partners to connect, build a platform for success and recharge for the year ahead as Meristem innovates real, meaningful change across the spectrum of U.S. row-crop production.
“Our mission is bringing more bushels for less to America’s farmers,” said Mitch Eviston, Founder and CEO of Meristem. “And that takes more than just great products — it takes top-notch knowledge and a positive, can-do attitude. We want our dealer partners to be a source of it all.”
Attendees will get the chance to listen in as global agricultural advisor Kevin Van Trump holds court on the key drivers behind the U.S. agricultural economy, joined by Mark Purdy (Meristem), Ambassador Gregg Doud, Mark Schweitzer (ADM Retired), and Brian Kearney (Farmland Stock Exchange). The keynote speaker will be retired Marine Corps Lt. Col. and Cobra “Attack Helicopter” pilot Robert Darling who will be sharing his experience inside the underground White House Bunker on 9/11/01 while America’s leaders made unprecedented leadership decisions during crisis.
Of key emphasis will be Meristem’s patented Bio-Capsule™ Technology, the BioDefense Revolution and a first look at the 2026 product portfolio that will put this innovative approach into practice on farms. In addition, attendees can visit local field plots and learn about University of Illinois research efforts to drive higher yields with Dr. Fred Below and Dr. Connor Sible.
“We continue to empower an all-star dealer network to build better businesses and support their families,” Eviston said. “We know there are others out there that would be a perfect fit, so if you want to join us on this journey to reduce waste and improve ROI in American agriculture, there is no better place to connect with us and build upon this mission than at Breakthrough to Excellence this summer.”
To learn more about this hands-on educational event or to register, visit conference.meristemag.com/registration/.
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